Huntington Bancshares Incorporated Quarterly report pursuant to Section 13 or 15(d)

Quarterly report pursuant to Section 13 or 15(d)

Goodwill and Other Intangible Assets

Goodwill and Other Intangible Assets

9 Months Ended

Sep. 30, 2011

Goodwill and Other Intangible Assets [Abstract]

GOODWILL AND OTHER INTANGIBLE ASSETS

7. Goodwill and Other Intangible Assets

A rollforward of goodwill by business segment for the first nine-month period of 2011 was as follows:

		Retail &		Regional &
		Business		Commercial							Treasury/	Huntington
(dollar amounts in thousands)		Banking		Banking		AFCRE			WGH		Other	Consolidated
Balance, beginning of period		$	286,824	$	16,169	$	---	$	98,951	$	42,324	$	444,268
	Adjustments		---		---		---		---		---		---
Balance, end of period		$	286,824	$	16,169	$	---	$	98,951	$	42,324	$	444,268

Goodwill is not amortized but is evaluated for impairment on an annual basis at October 1 of each year or whenever events or changes in circumstances indicate the carrying value may not be recoverable. No events or changes in circumstances since the October 1, 2010, annual impairment test were noted that would indicate it was more likely than not a goodwill impairment exists.

At September 30, 2011, December 31, 2010, and September 30, 2010, Huntington's other intangible assets consisted of the following:

			Gross				Net
			Carrying		Accumulated		Carrying
(dollar amounts in thousands)			Amount		Amortization		Value

September 30, 2011
	Core deposit intangible	$	376,846	$	(252,397)	$	124,449
	Customer relationship		104,574		(40,993)		63,581
	Other		25,164		(24,717)		447
Total other intangible assets		$	506,584	$	(318,107)	$	188,477

December 31, 2010
	Core deposit intangible	$	376,846	$	(219,311)	$	157,535
	Customer relationship		104,574		(34,751)		69,823
	Other		25,164		(23,902)		1,262
Total other intangible assets		$	506,584	$	(277,964)	$	228,620

September 30, 2010
	Core deposit intangible	$	376,846	$	(206,658)	$	170,188
	Customer relationship		104,574		(32,579)		71,995
	Other		25,164		(23,681)		1,483
Total other intangible assets		$	506,584	$	(262,918)	$	243,666

The estimated amortization expense of other intangible assets for the fourth quarter of 2011 and the next five years is as follows:

(dollar amounts		Amortization
in thousands)		Expense

2011	$	13,188
2012		46,075
2013		40,511
2014		35,858
2015		19,758
2016		6,606

- Definition

The entire disclosure for the aggregate amount of goodwill and a description of intangible assets, which may include (a) for amortizable intangible assets (also referred to as finite-lived intangible assets), the carrying amount, the amount of any significant residual value, and the weighted-average amortization period, (b) for intangible assets not subject to amortization (also referred to as indefinite-lived intangible assets), the carrying amount, and (c) the amount of research and development assets acquired and written off in the period, including the line item in the income statement in which the amounts written off are aggregated, if not readily apparent from the income statement. Also discloses (a) for amortizable intangibles assets in total and by major class, the gross carrying amount and accumulated amortization, the total amortization expense for the period, and the estimated aggregate amortization expense for each of the five succeeding fiscal years, (b) for intangible assets not subject to amortization the carrying amount in total and by major class, and (c) for goodwill, in total and for each reportable segment, the changes in the carrying amount of goodwill during the period (including the aggregate amount of goodwill acquired, the aggregate amount of impairment losses recognized, and the amount of goodwill included in the gain (loss) on disposal of a reporting unit). If any part of goodwill has not been allocated to a reportable segment, discloses the unallocated amount and the reasons for not allocating. For each impairment loss recognized related to an intangible asset (excluding goodwill), discloses: (a) a description of the impaired intangible asset and the facts and circumstances leading to the impairment, (b) the amount of the impairment loss and the method for determining fair value, (c) the caption in the income statement or the statement of activities in which the impairment loss is aggregated, and (d) the segment in which the impaired intangible asset is reported. For each goodwill impairment loss recognized, discloses: (a) a description of the facts and circumstances leading to the impairment, (b) the amount of the impairment loss and the method of determining the fair value of the associated reporting unit, and (c) if a recognized impairment loss is an estimate not finalized and the reasons why the estimate is not final. May also disclose the nature and amount of any significant adjustments made to a previous estimate of an impairment loss.

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