Quarterly report pursuant to Section 13 or 15(d)

Goodwill and Other Intangible Assets

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Goodwill and Other Intangible Assets
3 Months Ended
Jun. 30, 2015
Goodwill and Other Intangible Assets [Abstract]  
GOODWILL AND OTHER INTANGIBLE ASSETS

7. Goodwill and Other Intangible Assets

Business segments are based on segment leadership structure, which reflects how segment performance is monitored and assessed. We have five major business segments: Retail and Business Banking, Commercial Banking, Automobile Finance and Commercial Real Estate (AFCRE), Regional Banking and The Huntington Private Client Group (RBHPCG), and Home Lending. A Treasury / Other function includes, along with technology and operations, other unallocated assets, liabilities, revenue, and expense.

A rollforward of goodwill by business segment for the first six-month period of 2015 is presented in the table below:

Retail &
Business Commercial Home Treasury/ Huntington
(dollar amounts in thousands) Banking Banking AFCRE RBHPCG Lending Other Consolidated
Balance, beginning of period $ 368,097 $ 59,594 $ --- $ 90,012 $ --- $ 4,838 $ 522,541
Goodwill acquired
during the period --- 155,828 --- --- --- --- 155,828
Adjustments --- --- --- --- --- --- ---
Impairment --- --- --- --- --- --- ---
Balance, end of period $ 368,097 $ 215,422 $ --- $ 90,012 $ --- $ 4,838 $ 678,369

On March 31, 2015, Huntington completed its acquisition of Macquarie Equipment Finance, which was re-branded Huntington Technology Finance (HTF). As part of the transaction, Huntington recorded $155.8 million of goodwill and $8.2 million of other intangible assets. For additional information on the acquisition, see Business Combinations footnote.

Goodwill is not amortized but is evaluated for impairment on an annual basis at October 1 of each year or whenever events or changes in circumstances indicate the carrying value may not be recoverable. As a result of the 2014 first quarter reorganization in our reported business segments, goodwill was reallocated among the business segments. Immediately following the reallocation, impairment of $3.0 million was recorded in the Home Lending reporting segment.

At June 30, 2015 and December 31, 2014, Huntington’s other intangible assets consisted of the following:

Gross Net
Carrying Accumulated Carrying
(dollar amounts in thousands) Amount Amortization Value
June 30, 2015
Core deposit intangible $ 400,058 $ (382,219) $ 17,839
Customer relationship 116,120 (71,366) 44,754
Other 25,164 (25,052) 112
Total other intangible assets $ 541,342 $ (478,637) $ 62,705
December 31, 2014
Core deposit intangible $ 400,058 $ (366,907) $ 33,151
Customer relationship 107,920 (66,534) 41,386
Other 25,164 (25,030) 134
Total other intangible assets $ 533,142 $ (458,471) $ 74,671

The estimated amortization expense of other intangible assets for the remainder of 2015 and the next five years is as follows:

(dollar amounts Amortization
in thousands) Expense
2015 $ 7,700
2016 14,316
2017 12,908
2018 11,135
2019 9,825
2020 3,076