Quarterly report pursuant to Section 13 or 15(d)

Goodwill and Other Intangible Assets

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Goodwill and Other Intangible Assets
3 Months Ended
Sep. 30, 2014
Goodwill and Other Intangible Assets [Abstract]  
GOODWILL AND OTHER INTANGIBLE ASSETS

7. Goodwill and Other Intangible Assets

Business segments are based on segment leadership structure, which reflects how segment performance is monitored and assessed. During the 2014 first quarter, we realigned our business segments to drive our ongoing growth and leverage the knowledge of our highly experienced team. We now have five major business segments: Retail and Business Banking, Commercial Banking, Automobile Finance and Commercial Real Estate (AFCRE), Regional Banking and The Huntington Private Client Group (RBHPCG), and Home Lending. A Treasury / Other function includes, along with technology and operations, other unallocated assets, liabilities, revenue, and expense. All periods presented have been reclassified to conform to the current period classification. During the 2014 third quarter, we moved our insurance brokerage business from Treasury / Other to Commercial Banking to align with a change in management responsibilities. Amounts relating to the realignment are disclosed in the table below.

A rollforward of goodwill by business segment for the first nine-month period of 2014 is presented in the table below:

Retail &
Business Commercial Home Treasury/ Huntington
(dollar amounts in thousands) Banking Banking AFCRE RBHPCG Lending Other Consolidated
Balance, beginning of period $ 286,824 $ 16,169 $ --- $ 98,951 $ --- $ 42,324 $ 444,268
Goodwill acquired
during the period 81,273 --- --- --- --- --- 81,273
Adjustments --- 43,425 --- (8,939) 3,000 (37,486) ---
Impairment --- --- --- --- (3,000) --- (3,000)
Balance, end of period $ 368,097 $ 59,594 $ --- $ 90,012 $ --- $ 4,838 $ 522,541

During the 2014 third quarter, Huntington completed the acquisition of 24 Bank of America branches in Michigan and recorded $17.1 million of goodwill. The remaining $64.2 million of goodwill acquired during the period was the result of the Camco Financial acquisition, which was completed on March 1, 2014. For additional information on the acquisitions, see Business Combinations footnote.

Goodwill is not amortized but is evaluated for impairment on an annual basis at October 1 of each year or whenever events or changes in circumstances indicate the carrying value may not be recoverable. As a result of the 2014 first quarter reorganization in our reported business segments, goodwill was reallocated among the business segments. Immediately following the reallocation, impairment of $3.0 million was recorded in the Home Lending reporting segment.

At September 30, 2014 and December 31, 2013, Huntington’s other intangible assets consisted of the following:

Gross Net
Carrying Accumulated Carrying
(dollar amounts in thousands) Amount Amortization Value
September 30, 2014
Core deposit intangible $ 400,058 $ (358,492) $ 41,566
Customer relationship 107,920 (64,310) 43,610
Other 25,164 (25,016) 148
Total other intangible assets $ 533,142 $ (447,818) $ 85,324
December 31, 2013
Core deposit intangible $ 380,249 $ (335,552) $ 44,697
Customer relationship 106,974 (58,675) 48,299
Other 25,164 (24,967) 197
Total other intangible assets $ 512,387 $ (419,194) $ 93,193

The estimated amortization expense of other intangible assets for the remainder of 2014 and the next five years is as follows:

(dollar amounts Amortization
in thousands) Expense
2014 $ 10,390
2015 25,092
2016 11,205
2017 10,050
2018 8,528
2019 7,471